Transmedia Storytelling Sells Beer

Who remembers the Kokanee ranger?

The beer company ran a series of commercials in Canada that pitted a forest ranger against an elusive beer-stealing Sasquatch. 

After a number of popular ads, the brewer then let the viewers decide if it should carry on with the series.

It's a win-win for Kokanee. The responses gives the company an idea of how popular the ads are, besides giving the customer a sense of ownership in what airs. Whether it sells more beer, who knows?

If you want to know the ending...

Sudsy Brew a Cure for Wi-Fi Woes

Is it just me? These days it seems like too much time is spent in search of a decent Internet connection. 

Unless one is wired in at the source or you carry your own wi-fi on a stick, connections can be hit and miss. 

Saw this today in Mashable. Who knew that drinking beer can help your connection? 

http://mashable.com/2012/12/17/wi-fi-beer-can/