Perspective is a funny thing.
For most of us who live in cyberspace, the answer is obvious. However, too many think that social media equals online media, digital media, or Internet media. While the last three are the same in my eyes, to another, one may not be like the other. Digital media means web design to universities and a web guy. Just like some web people think graphic design applies to them, too. Tell that to people who produce books.
Social media is all of the above, but not visa versa. Online media/digital media/Internet media include social media but they also include:
- Video sites
- Online media
- Online articles
- Online press releases
- Virtual launch parties
- Online gaming
- Mobile communications (i.e. text)
- Online conferencing
- Instant messaging
- Google ads
- Pop-up ads
- Discussion boards
- Photography sharing sites, such as Flickr, Instagram
There are many more elements to add, including those we haven't even invented yet.
Social media is one ball on the Christmas tree and the above are the rest of the decorations that hang on it. Social media sites are also a relationship-building sites that can incorporate the rest of the balls on the tree and visa versa.