One of the biggest problems with working digital platforms is that many discount the time it actually takes to build credibility. Face it. It's not easy, it's time-consuming, and most "social media experts" and agencies are showing companies how to do it wrong.
Non-profit organizations are losing ground right out of the gate when their own board members are not engaged as online advocates.
This Social Chats Hangout, also with +Cynthia K Seymour, +Tonya Scholz, +Ted Caplow, is filled with great nuggets to help others improve what they are doing.