It's considered to be the lottery ticket of the Internet: the viral video. Everyone is on a quest to own the next Grumpy Cat or Double Rainbow.
+Cliff Baldridge will tell you the viral video is much like the music industry's one-hit wonder. It's all there is. There is no follow up.
Rather than chase the viral video, instead develop a plan, a strategy, and build your network. That is the key to longevity. Viral videos are the large rocks that fill a jar. Your YouTube channel can be the sand that fills the gaps.
Take a few moments, learn from the master, and find map out a plan to be that sand.
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