The beer company ran a series of commercials in Canada that pitted a forest ranger against an elusive beer-stealing Sasquatch.
After a number of popular ads, the brewer then let the viewers decide if it should carry on with the series.
It's a win-win for Kokanee. The responses gives the company an idea of how popular the ads are, besides giving the customer a sense of ownership in what airs. Whether it sells more beer, who knows?
If you want to know the ending...