Sunday, January 13, 2013

Transmedia Storytelling Sells Beer

Who remembers the Kokanee ranger?

The beer company ran a series of commercials in Canada that pitted a forest ranger against an elusive beer-stealing Sasquatch. 

After a number of popular ads, the brewer then let the viewers decide if it should carry on with the series.

It's a win-win for Kokanee. The responses gives the company an idea of how popular the ads are, besides giving the customer a sense of ownership in what airs. Whether it sells more beer, who knows?

If you want to know the ending...

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