Monday, April 7, 2014

Literacy Counts, Especially in Media

My broadcasting instructor Mel Stevenson used to tell us, if you have a university degree and can't spell, you can work for (a Canadian television company). It seemed rather mean at the time, but today, it almost seems like reality.
I don't think a day has gone by where I didn't see a glaring typo on the headlines or subtitles when I turned on one particular news station. Now to this one station's credit, it isn't the only one with illiterate graphic writers.

Then there are the flag mix-ups. Surely someone in a media outlet has a computer with Google where they can actually check the flag of a country -- especially their own.

These are hilarious, but super sad at the same time. If the media can't employ people who can spell and who know geography, what does that say for our businesses?

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