We knew it would happen but were hoping it wouldn't.
Facebook plans to subscribe to full screen auto-play ads some time in the next couple of months.
We get that once a company goes public, it has to appease its shareholders. But if Facebook goes through with its plans, that goes against its reason for being in business in the first place.
It doesn't fit the medium.
So by the summer, one or two things may happen, and it likely won't be business as usual. 1. Users will boycott the advertisers. 2. An exodus of users to Google Plus.
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